Are they not the same thing?
‘The difference between ordinary and extraordinary is that little extra’
- Jimmy Johnson
I often have clients come to me and ask for a logo to represent their business, when I tell them I am not a logo designer but a brand/identity designer they seem really confused as to what that means.
Its easy to get a logo designed by anyone, heck people are doing it for $5 on Facebook for you. You can rip something off the internet and boom there is a logo. Does it represent who you are? Does it evoke emotions in your audience? Can it tell your story? If it’s a quick logo design it’s probably not even focused on your target market let alone representing you or your business on a deep level.
A logo is a design element, it is a visual representation of your brands message and position. A logo if done correctly with research should evoke emotions and be memorable. A logo is basically a tool to help communicate and represent your brand. This is the finished product that you get when you work with me but before we even get to that stage we work on exploring and developing your brand.
A brand is the interactions you have with your clients, it’s the presence you set, the environment you provide and the language you use to speak to your audience. It shows the positioning of your business. It’s the visual design, the marketing; it’s your voice and the message you give. It’s the reputation that you carry and develop for yourself. It’s all the above that develops your visual representation.
A logo without that framework behind it is just a graphic element with your name. A brand is your passion and your expertise. When we combine the two together, its magic! The finished product will carry your message, your values and visually attract the right people and be remembered.
‘If you want to be remembered, connect’
Once you have your visual representation of your brand then its up to you to connect it up. Make it worth remembering and get people talking for the right reasons.