Why a moodboard is the most important part of your process with me.
A picture is worth a thousand words, and moodboards are a great tool to create that picture for my clients.
Creating a great brand for your business is all about communicating the personality, your values, ethos and the culture you are trying to create.
I use moodbards in my process with my clients because it helps them to visualise where I am taking them on our creative journey together. It sets up the aesthetics feel of their brand. Together we are creating your brand personality.
It’s created with a serious of images (photos, typography, textures, colours) that all interlock together to create the right vibe for your brand.
Its very casual to start with, it helps me the designer to get a feel for where you want to go, there is room for feedback and changes until we get that aesthetic feel 100% correct. A fair bit of time is spent on this part of our journey together; it will most definitely save time and money later down the track as it also helps me know the direction to go in.
I love creating moodbards because they allow me to show, not just tell you my creative direction with your brand. The focus is always on the bigger picture. A moodboard allows my clients to see and feel what their brand could be, easier than hearing or reading about it.
It helps me to stay ‘on brand’ by keeping it matched to the moodbaord, this follows also into your marketing material.
Its also the very start to creating the brand, the feel and emotions your brand will evoke in your clients starts right here with the moodboard, its hard not to get all excited about this stage and why wouldn’t you? It’s the very start of your journey in business. If you’re refreshing your brand, look and feel then you are obviously taking a different direction in business for whatever reason and it will be very exciting times for you.