DOES YOUR BRAND RESONATE WITH YOUR AUDIENCE?
IS IT FRESH FOR YOUR MARKET?
DOES YOUR VIBE ATTRACT YOUR TRIBE?
It is so important to increase brand recognition and build a good reputation for your brand by providing your target market with an outstanding service or product that stands out from your competitors. If your brand is already established but does not evolve or is no longer relevant to your target market, it can go unnoticed and become outdated which in turn can cause you to loose customers.
There are many benefits to keeping your brand current and it starts by being true to yourself. You must trust in your vision and constantly re-check to see if you are doing what you can to head in the right direction to reach those goals. Always keep in mind your target market - knowing who they are, where they are, what do they do, what are they spending their money on and whom are they hanging out with. Yes you need to research these people to know whom your targeting.
You need to focus, know what your message is and support it by backing it up. I was always told that when you are doing something that your so passionate about be ready to live, breath and sleep it.
Good design is no good if it does not function and tell your story, you need to make sure that your focus stays with that message and sometimes it may change depending on the direction your company is going in, but having the foundation to begin with will keep you true to the purpose. Good design will function for your target market by getting the message to them but you also need to believe and stand up to that message.
“BEAUTY ATTRACTS THE EYE BUT PERSONALITY
CAPTURES THE HEART”
Have the courage to step out of your comfort zone and know when to take a risk. I am definitely not a risk taker; this is something as a business owner that I struggle with.
Sometimes taking a risk can be one of the best things you can do for your business. If you believe in your message and trust in your vision these are two very important fundamentals
to standing out.
Get your brand out there, get people seeing and wanting to come to you for your product or service. Let them know what you stand for. Show them your vision. Be open to move your brand in the right direction when it’s called for, it needs to resonate with your audience.
Do you have all the fundamentals to your brand? Does your current brand send out the right kind of message?
Does your brand need refreshing to stay current with your audience?
TRUST | FOCUS | COURAGE
Fresha Creative has just gone through this process. After celebrating one year in business we realized that what we started out with a year ago is not quite where we are heading. Our client base and the work we do has evolved and we need to make sure that we are keeping up with that market and attracting the clients we want to work with.
Are you one of those clients? If you think that your brand needs a refresh, I would love to hear from you.